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VIDEO: Acts of kindness to make you smile

Storytelling marketing videos that deliver powerful messages

Read in 2 minutes

By Ben Robson

Co-founder, GOAT

Changing the world, in business and life starts with an act of kindness. From a business perspective, tapping into human emotion can create memorable results and change perception of your brand.

Here’s GOAT’s rundown of our favourite marketing videos, from brands working in their own way to make a difference to our outlook on life and remind us all that kindness is the only thing that matters.

Naik Foundation

One act of compassion, inspires future generations.

Life Vest Inside

Watch as the camera tracks an act of kindness as it’s passed from one individual to the next, managing to boomerang back to the person who set it into motion.

TrueMove H

A random act of kindness with a life-changing ripple effect


Dark, but hugely effective. A message to all of us to slow down once in a while and appreciate what we have.


This emotional video has the message that a child’s future happiness is worth every sacrifice. We challenge you not to shed a tear.

There we have it – our rundown of our favourite marketing videos with a strong message – brands aiming to tap into human emotion, while carrying the message of human kindness in the process.

What are your favourite marketing videos that tap into human emotion? Leave a comment below to let us know and feel free to share this post with others who you think would enjoy it.

You can also follow @GOATDigital on Twitter, for all the latest digital marketing news and updates.

Thanks for reading.