VIDEO: Acts of kindness to make you smile

Storytelling marketing videos that deliver powerful messages

By Ben Robson

Changing the world, in business and life starts with an act of kindness. From a business perspective, tapping into human emotion can create memorable results and change perception of your brand.

Here’s GOAT’s rundown of our favourite marketing videos, from brands working in their own way to make a difference to our outlook on life and remind us all that kindness is the only thing that matters.

Naik Foundation

One act of compassion, inspires future generations.

Life Vest Inside

Watch as the camera tracks an act of kindness as it’s passed from one individual to the next, managing to boomerang back to the person who set it into motion.

TrueMove H

A random act of kindness with a life-changing ripple effect

Edeka

Dark, but hugely effective. A message to all of us to slow down once in a while and appreciate what we have.

MetLife

This emotional video has the message that a child’s future happiness is worth every sacrifice. We challenge you not to shed a tear.

There we have it – our rundown of our favourite marketing videos with a strong message – brands aiming to tap into human emotion, while carrying the message of human kindness in the process.

What are your favourite marketing videos that tap into human emotion? Leave a comment below to let us know and feel free to share this post with others who you think would enjoy it.

Thanks for reading.

What is the Adur Recovery Project?

The Adur Recovery Project is a community-driven initiative aimed at restoring and preserving the River Adur and its surrounding habitats. From addressing pollution to enhancing biodiversity, the project brings together volunteers, experts and organisations to ensure the river thrives for generations to come. My role as a riverfly monitor is just one small part of this collaborative effort.

What is The Riverfly Partnership?

The Riverfly Partnership is a nationwide network dedicated to protecting river ecosystems. Through their Riverfly Monitoring Initiative, they empower volunteers to monitor and report on water quality, helping to build a clearer picture of the health of rivers across the UK. This citizen-science approach is vital for detecting pollution incidents and fostering a broader understanding of freshwater ecosystems.

Why it matters

Clean, thriving rivers aren’t just vital for wildlife, they’re essential for humans too. From providing drinking water to supporting agriculture and recreation, rivers touch every aspect of our lives. Initiatives like the Adur Recovery Project and the Riverfly Partnership highlight how local actions can have a global impact.

Our commitment to monitoring the River Adur is a great example of how individuals can make a meaningful difference. At GOAT, we’re proud to support this work and we encourage others to explore similar opportunities to help lighten our impact on the planet.

Together, we can help to restore the health of our rivers and ensure they remain a source of life, beauty and inspiration for future generations to come.