Google Analytics training
Learn how to access the data you need to make informed business decisionsYou will learn how to track your visitors to your site and understand the data behind your website and marketing campaigns. The final output is your own Google Analytics ‘mission control’ – a dashboard that gives you a complete outlook of your business and its success online.
Google Analytics is a powerful tool to monitor the impact of everything your business does online. To master it, contact us today.
- How to set up an account and profile
- Standard filters
- Site Search
- User Management
- Account settings & configurations
- Custom Alerts
- Date selection tool
- Exporting and saving reports
- Customising dashboards
- Product Integrations
- AdWords
- Google Search Console
Using Google Analytics Reports
- Interpreting the data
- Segmentation
- Dashboards and Shortcuts
- Real Time reporting
- Audience reports
- Acquisition reports
- Behaviour reports
- Conversion reports
- Sharing reports
- Google annotations
- Google intelligence
Measuring Success
- Setting up Goals
- Goals vs. events
- Principles for setting up events
- Conversion Reporting
- Ecommerce Tracking
Common mistakes & problems
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£425 + VAT per person
£340 + VAT per person for non-profits
Feedback on our Google Analytics courses
I had a great training session on SEO and Google Analytics for beginners with GOAT. Ben & Ben did a detailed and clear presentation tailored to my needs. They helped me to identify potential weak spots, and provided me with tools to work on my project. I would recommend.
I run a very small online business. In looking for Analytics training it was important for me to make sure it would account for my existing knowledge level and tailor the session accordingly. Ben did just this and more with a comprehensive breakdown of the Analytics program.
Really enjoyed working with Ben & Ben! They made training easy and relaxed and I came away itching to put new skills into practice – which is a first!
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