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Google Analytics training

Learn how to access the data you need to make informed business decisions
Understand how visitors use your website and the online marketing tactics that are successful in driving them there.
Our Google Analytics training is tailored to fit your specific business needs, allowing you to make informed decisions.

You will learn how to track your visitors to your site and understand the data behind your website and marketing campaigns. The final output is your own Google Analytics ‘mission control’ – a dashboard that gives you a complete outlook of your business and its success online.

Google Analytics is a powerful tool to monitor the impact of everything your business does online. To master it, contact us today.

Training overview
Training overview
Admin & setup

  • How to set up an account and profile
  • Standard filters
  • Site Search
  • User Management
  • Account settings & configurations
  • Custom Alerts
  • Date selection tool
  • Exporting and saving reports
  • Customising dashboards
  • Product Integrations
    • AdWords
    • Google Search Console

Using Google Analytics Reports

  • Interpreting the data
  • Segmentation
  • Dashboards and Shortcuts
  • Real Time reporting
  • Audience reports
  • Acquisition reports
  • Behaviour reports
  • Conversion reports
  • Sharing reports
  • Google annotations
  • Google intelligence

Measuring Success

  • Setting up Goals
  • Goals vs. events
  • Principles for setting up events
  • Conversion Reporting
  • Ecommerce Tracking

Common mistakes & problems

3 hours

Fill in the form below to enquire.  

£425 + VAT per person

£340 + VAT per person for non-profits

Book now
Book now

Feedback on our Google Analytics courses

I had a great training session on SEO and Google Analytics for beginners with GOAT. Ben & Ben did a detailed and clear presentation tailored to my needs. They helped me to identify potential weak spots, and provided me with tools to work on my project. I would recommend.

Mar Balboa Carbón

Communications Officer, University of Sussex

I run a very small online business. In looking for Analytics training it was important for me to make sure it would account for my existing knowledge level and tailor the session accordingly. Ben did just this and more with a comprehensive breakdown of the Analytics program.

Tom Fell

Owner, Tom Fell Blacksmith

Really enjoyed working with Ben & Ben! They made training easy and relaxed and I came away itching to put new skills into practice – which is a first!

Phoebe Oliver

Owner, Oliver Relations

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