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Google Analytics training

Learn how to access the data you need to make informed business decisions

Understand how visitors use your website and the online marketing tactics that are successful in driving them there.

Our Google Analytics training is tailored to fit your specific business needs, allowing you to make informed decisions.

You will learn how to track your visitors to your site and understand the data behind your website and marketing campaigns. The final output is your own Google Analytics ‘mission control’ – a dashboard that gives you a complete outlook of your business and its success online.

Google Analytics is a powerful tool to monitor the impact of everything your business does online. To master it, contact us today.

Training overview

Training overview

Admin & setup

  • How to set up an account and profile
  • Standard filters
  • Site Search
  • User Management
  • Account settings & configurations
  • Custom Alerts
  • Date selection tool
  • Exporting and saving reports
  • Customising dashboards
  • Product Integrations
    • AdWords
    • Google Search Console

Using Google Analytics Reports

  • Interpreting the data
  • Segmentation
  • Dashboards and Shortcuts
  • Real Time reporting
  • Audience reports
  • Acquisition reports
  • Behaviour reports
  • Conversion reports
  • Sharing reports
  • Google annotations
  • Google intelligence

Measuring Success

  • Setting up Goals
  • Goals vs. events
  • Principles for setting up events
  • Conversion Reporting
  • Ecommerce Tracking

Common mistakes & problems



3 hours



£345 + VAT per person

£295 + VAT per person for non-profits

Book now

Book now

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