111% Upward swing in year on year organic traffic

"We were able to implement the changes and are already seeing an improvement in our web traffic." Richard Cobden, Digital Media Officer, Sussex Wildlife Trust

The challenge

Sussex Wildlife Trust asked us to work with them to identify and resolve SEO issues that had arisen since moving to a new website.

In the first quarter of 2016, organic traffic levels had dropped 47% YOY with leads dropping 48% YOY.

What we did

We provided a thorough audit of the new website and the migration that had taken place, explaining issues, prioritising and offering clear solutions to resolve them. We also worked closely with Sussex Wildlife Trust’s web development agency on the implementation of these solutions.

In addition, we undertook a Competitor Content Audit to enable Sussex Wildlife Trust to better understand how they were performing against their closest online competitors, while identifying content opportunities for their upcoming marketing plan.

The results

59% increase year on year in organic traffic

The six months following our work saw a 59% increase in organic traffic, a positive swing of 111% compared to the year on year decline that was seen at the start of the year.

What Sussex Wildlife Trust said about us

“The Sussex Wildlife Trust started working with GOAT to identify and resolve SEO-based problems which had arisen since moving to a new website. GOAT quickly provided a thorough audit, identifying problems and solutions. We were able to implement the changes and are already seeing an improvement in our web traffic. We also commissioned a competitor content audit, to show how the Trust website was performing against our peers and offer solutions to increase online engagement.

The audit was very comprehensive, easy to follow and offered practical actions to increase the visibility of our charity online. I would certainly be happy to recommend working with GOAT.”

Richard Cobden
Digital Media Officer, Sussex Wildlife Trust

Jenny Dorking

15:07 06 Nov 17

Very thorough and professional guys - even though we encountered some difficulties they were overcome immediately. I wouldn't hesitate to recommend - clear guidelines and research - make technology and web design seem a little more simple for those who struggle!

The Private Care Company

08:56 08 Sep 17

GOAT have done an amazing job on our company website. We are noticing a definite increase in traffic through the website making it well worth the investment. I would highly recommend GOAT.

Harry Cole

13:45 27 Sep 17

The two Bens come from a bigger agency background with all the experience and knowledge, but without the overhead, waffle and high prices. So... no nonsense expertise at very good value for money.

Martin McCurdy

14:01 20 Oct 17

Goat have been great in getting my Web site up to date and steering me thorough the social media jungle.

Juan Lo Bello

07:04 05 May 17

Great working experience with Ben. I have an awesome website now with great support. I will definitively recommend GOAT services if you are a young startup business wanting to make your money go a long way and receive as result a very professionally crafted website. Thanks guys!

Stephen Meehan

08:25 29 Jun 17

Working with GOAT was a breath of fresh air, Ben knows his stuff. If you're looking for an SEO service that will bring value to your business - Give GOAT a call. Highly recommended.

Nick Raymond

17:02 16 Mar 18

Goat have been very thorough and detailed at supporting with a Google Analytics Audit & Update. They've helped specify the required changes to our developers and have gone above and beyond to get our project complete. Really impressed and will definitely work with Goat again!

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14:58 11 Jun 18

Great experience working with GOAT creating my new website. Ben made the whole experience so easy and straightforward. Really pleased with the end product, thanks guys.

Julie Martin

13:58 02 Jul 18

Very pleased with the notable increase in traffic and our increased prominence online thanks to the marvellous efforts of the Goat boys.Gorringes Auctioneers, Lewes

Tom Fell

16:37 01 Aug 18

I run a very small online business. In looking for Analytics training it was important for me to make sure it would account for my existing knowledge level and tailor the session accordingly. Ben did just this and more with a comprehensive breakdown of the Analytics program. It's given me not only the tools to analyse my own data, but additionally the insights into my data from a professional perspective. I will be following up my training session with further sessions on other aspects of online marketing and I urge anyone with an online business to organise this training for themselves.

Chris Horsey

13:45 10 Sep 18

I run a tour company and we needed assistance with copywriting for a new website and implementing a Google Adwords PPC campaign. Ben and Ben at GOAT were fantastic in doing what we asked of them, and more and were only too happy to go the extra mile and respond to our many questions and advise on other problems not initially discussed when we first met.I would wholeheartedly recommend anyone thinking of using their services to do so. 5 stars

Oliver Raine

15:00 24 Sep 18

Really great training with the Goat Digital team. We worked on GA tracking.

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12:43 01 Nov 18

We've had a brilliant experience working with GOAT on a couple of separate occasions. They have in-depth industry knowledge and offer great SEO insights and advice.

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10:02 29 Nov 18

I had a great training session on SEO and Google Analytics for beginners with GOAT. Ben & Ben did a detailed and clear presentation tailored to my needs. They helped me to identify potential weak spots, and provided me with tools to work on my project. I would recommend.

Alicia Frankland

09:38 23 Apr 19

Great bespoke, comprehensive Analytics training.

phoebe oliver

13:10 21 Nov 19

Really enjoyed working with Ben & Ben! They made training easy and relaxed and I came away itching to put new skills into practice - which is a first!Phoebe OliverOliver Relations

Thomas Cook

14:55 19 Sep 19

Best training facility on Google Analytics.

Jeremy Cross

10:34 04 Jun 20

The company have helped us grow and develop our online presence here at Time Out Fostering, enabling better links with our foster families as well as connecting to new people. The team are always helpful and highly skilled.

Darren Getgood

15:37 02 Jun 20

GOAT PRODUCES RESULTS! It's as simple as that! Worked with them for over a year now and will continue to do so. We wanted more traffic to our site - they did it. Higher ranked in Google - achieved within weeks. Relevant and interesting content for our website and social media - it keeps coming! They are a joy to work with, really creative and most importantly have got more people to enquiry to foster than we have ever had before. Worth their weight in gold - and a little bit more!

Sea Building

11:49 09 Sep 19

Working with both Ben's has been a great experience, what they have done is amazing, the increase in calls an emails through our website has been plane to see. I would highly recommend 'working with Goat'

The Projects

11:17 03 Sep 19

We love working with GOAT. They support us with our SEO , PPC management, content planning and site optimisation. Not only have we seen significant improvement on our metrics; but Ben and Ben are incredibly easy to work with, support us with creative strategy, and have become trusted friends of our company. 100% recommend.

jasper middleton

13:16 23 Sep 19

GOAT have been amazing in all aspects of our business digital presence. They have helped us with SEO, Social media, website amendments and updates and digital marketing. Nothing is too much trouble and they are always friendly and professional.

Lydie Dalton

08:29 19 May 21

I am very happy to recommend GOAT digital marketing after the recent SEO work they did for me. The various phases of the work were clearly explained including tangible recommendations I was able to put in place quickly and easily. Ben was a pleasure to work with and I felt he had the best interest of my small business at heart including understanding who my target audience is. I will certainly go back to Goat if further work is required.

Sam Oxley

10:07 03 Nov 20

A great team, with strong insight, professional approach and brilliant results. Would really recommend them.

Alex Cootes

15:34 08 Apr 21

I've worked over the last 3 years with the team at GOAT and with confidence, they remain a very trusted partner; I'd always value their support and expertise in SEO, Data & Analysis (amongst other specialist areas of digital). It's hard to find like-minded professionals who are happy to work at a fast pace and are willing to provide answers quickly to meet project timings.

Sherry Wales

11:38 26 Apr 21

I have worked with GOAT for over 5 yrs now, giving them full responsibility for all SEO and Social Media management for our bespoke furniture making business in Birmingham. Appointing GOAT has to be one of the best business decisions I have made. They have significantly increased the traffic on our website, having worked closely with our website designer on the framework for the site, and have at all times felt like a true extension of our business. Not only do they pro-actively recommend strategies that result in tangible results, but they take full responsibility for their implementation, offering unrivalled service and professionalism and answering any queries that those of us who are less informed may have with the utmost patience. I recently tasked them with managing our social media and have not been disappointed. The groundwork has now been laid for continued growth across this platforms and I feel we have a really integrated strategy between SEO and Social. I really cannot fault them and could not be more pleased to have them on board.

Jessie Thomas

10:22 04 Aug 21

Both Ben's @ Goat were a dream to come across. While searching for support for my business I was immediately taken by their ethos. It was refreshing not to be over whelmed with jargon and not once did they give me the hard sell. They sent a clear, broken done plan of what I could go for now or at a later date. I would and have enthusiastically reccomended to others and I will be back as my company grows. Thank you both for being patient with my not so technical self. Jess @Hayfever flowers

Cath McDermott

16:19 13 May 22

Goat provided great SEO advice and support when we launched a new sector website at Reigate & Banstead Borough Council. They were able to produce, book and monitor google and other social media ads to increase the visibility of the site. Suggest ways to improve rankings in search engines and create informative blogs.They are knowledgeable, enthusiastic, and approachable a real pleasure to work with.

Blackacre London

06:43 26 Oct 22

We worked with the team at Goat over the course of the last 18 months primarily on the SEO optimisation of our website. The team are professional and responsive and provided us with additional details enabling us to improve the site. They have also supported us with a number of ad hoc tasks since. Many thanks