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111% Upward swing in year on year organic traffic

"We were able to implement the changes and are already seeing an improvement in our web traffic." Richard Cobden, Digital Media Officer, Sussex Wildlife Trust

The challenge

Sussex Wildlife Trust asked us to work with them to identify and resolve SEO issues that had arisen since moving to a new website.

In the first quarter of 2016, organic traffic levels had dropped 47% YOY with leads dropping 48% YOY.

What we did

We provided a thorough audit of the new website and the migration that had taken place, explaining issues, prioritising and offering clear solutions to resolve them. We also worked closely with Sussex Wildlife Trust’s web development agency on the implementation of these solutions.

In addition, we undertook a Competitor Content Audit to enable Sussex Wildlife Trust to better understand how they were performing against their closest online competitors, while identifying content opportunities for their upcoming marketing plan.

The results

59% increase year on year in organic traffic

The six months following our work saw a 59% increase in organic traffic, a positive swing of 111% compared to the year on year decline that was seen at the start of the year.

What Sussex Wildlife Trust said about us

The Sussex Wildlife Trust started working with GOAT to identify and resolve SEO-based problems which had arisen since moving to a new website. GOAT quickly provided a thorough audit, identifying problems and solutions. We were able to implement the changes and are already seeing an improvement in our web traffic. We also commissioned a competitor content audit, to show how the Trust website was performing against our peers and offer solutions to increase online engagement.

The audit was very comprehensive, easy to follow and offered practical actions to increase the visibility of our charity online. I would certainly be happy to recommend working with GOAT.

Richard Cobden
Digital Media Officer, Sussex Wildlife Trust