SEO training courses
For startups, small businesses and individuals who want to boost their visibility online, without paying an agency to do it for them
SEO can sometimes feel like a mystical art form. It needn’t be that way. GOAT’s SEO training provides the knowledge you need to attract relevant search engine traffic to your website, boosting your organisation’s growth.
You’ll take away insights you can action immediately – for results you’ll see tomorrow, as well as for the long-term.
We offer both standardised SEO training courses in Brighton and Worthing, as well as bespoke SEO training tailored to your organisation’s needs.
Our course covers: (see in depth course details below)
- Search term research and on-page optimisation
- Local search optimisation
- Common technical website issues
- Monitoring SEO performance
To better understand SEO, sign up to an SEO training day, today!
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Our SEO course content
Introduction to SEO
A basic overview of how Google ranks it organic search results
- What is SEO
- How Google ranks organic results
- Key SEO ranking factors
- Google webmaster guidelines
- Ranking fluctuations
- Common SEO obstacles
Research your customers' search behaviour
How to identify how people search in relation to your business to inform site structure and on-page optimisation
- Search term research explained
- Competitor research
- Tools to use
- Organising your keywords
- Content gaps
On-page optimisation
How to optimise your content so it can be found by more people
- What an optimised page looks like
- Optimising key elements
- Copywriting and SEO
- Optimising images
- Internal linking
Local search optimisation
Ensuring you are highly visible in your local area
- Local SEO ranking factors
- Maintaining your Google My Business page
- Business citations
- Local business markup
- Gaining reviews
- Local mentions and links
Content SEO
How to produce content and build relationships with external sites, to aid search visibility and brand awareness
- Analysing your website’s backlink profile
- Generating content ideas
- Gaining backlinks
- Content campaigns
Technical SEO
Quick fixes, easy to implement and simply explained
- Common technical website issues
- Where to find them
- Google Search Console explained
- Quick wins
Monitoring SEO performance
How to understand if your SEO marketing efforts are having an impact
- How to see real data from Google in Google search console
- Google Analytics
- Campaign ranking tools
Course details
10am to 4pm (Includes lunch, teas and coffees)
Maximum group of 10
Cost
£199 + VAT per person
£175 + VAT per person for non-profits
We may cancel courses that don’t have enough enrolments. If so, we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
What do GOAT know about SEO?
Quite a lot actually!
Your SEO training will be with experienced GOAT founders and SEO experts Ben and Benedict who have been working in SEO for a combined 30+ years on some of the biggest SEO accounts in the country.
They will be able share their experience working on campaigns for businesses and organisations of all sizes and skills in Technical SEO, Content Marketing, Copywriting, User Experience Testing.
