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SEO Support for website migrations

A poorly executed website migration can wreak havoc on your SEO efforts.
Carefully plan the website migration process to minimise impact on your SEO performance.

So, you’ve decided it’s time for a change – whether it’s a redesign, switching to a new platform, or restructuring your site. Website migration becomes necessary for various reasons. But here’s the catch: A poorly executed website migration can wreak havoc on your SEO efforts. We are here to make sure that doesn’t happen!

Protecting Your SEO during Migration
Carefully plan the migration process to minimise disruptions.

Redirect mapping – We can create a redirect map of old to new URLs to be 301 redirected wo tell search engines and users and maintain link equity.
Content Preservation – Help you to ensure that your valuable content remains intact.
XML Sitemap – Update and submit your sitemap to search engines.
Testing, Testing, Testing: Test the new site thoroughly for broken links and other issues.

Post-Migration SEO: Bouncing Back After the Migration
Your website is now successfully migrated, but the work isn’t over. Post-migration SEO is equally important, we will:

Monitor Performance: Keep a close eye on your site’s performance and rankings.
Fix Issues Promptly: Address any issues that may have cropped up during migration.
Content Optimisation: Highlight any new opportunities for optimisation of your new website content.

Speak to an expert:
Migrating a website, while manageable, can be tricky. Don’t hesitate to consult with our SEO experts, our expertise can save you from costly mistakes.

More happy clients

We have loved working with GOAT over the last 18 months.

Each project they worked on was really well executed, with great communication during each step. Most importantly, their patience, proactiveness and support made them a pleasure to work with throughout.

Jasmin Aziz

Head of Marketing & Comms, BNJC

GOAT PRODUCES RESULTS! It's as simple as that!

We wanted more traffic to our site - they did it. Higher ranked in Google - achieved within weeks.

They are a joy to work with, really creative and most importantly have got more people to enquiry to foster than we have ever had before. Worth their weight in gold - and a little bit more!

Darren Getgood

Marketing Manager, Time Out Fostering

GOAT quickly provided a thorough audit, identifying problems and solutions. We were able to implement the changes and are already seeing an improvement in our web traffic.

The audit was very comprehensive, easy to follow and offered practical actions to increase the visibility of our charity online. I would certainly be happy to recommend working with GOAT.

Richard Cobden

Digital Media Officer, Sussex Wildlife Trust

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