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85% increase in year on year organic traffic

"Great job (and God help us if it improves!) BRING IT ON!!!!" Sherry Wales Creative Director, James Mayor Furniture

The challenge

When James Mayor Furniture approached us, year on year website traffic was fairly stagnant, only increasing by 6% year on year.

They challenged us to increase the number of local leads they were getting, having reached a point in the business where they were able to take on more and were ready for an influx of new work.

What we did

With local visibility being paramount, we improved website traffic by ensuring James Mayor Furniture appeared and had consistent listings in relevant industry directories, across complementary brand partner sites and on their own Google My Business page.

We carried out a full technical site audit to improve search visibility and user experience, working closely with James Mayor’s web developer throughout implementation of our recommendations. We also created a page copy template and restructured site content to further improve the site.

We created a longer term content and digital marketing plan, to build brand awareness and trust, supporting the customer in their purchase decisions. We provided copywriting services for blog content, as well as research around popular titles, to ensure topics are as engaging as possible.

The results

85% increase year on year in organic traffic

Organic traffic increased by 85% in the six months following our work. James Mayor benefited from a 52.2% increase in overall traffic, year on year.

The impact of our work is sizeable. For context, prior to working with us, organic traffic was only marginally increasing, up just 2.6% year on year. Likewise overall website traffic was up by just 6% year on year.

What James Mayor said about us

“Not to make your heads swell or anything…
We have had multiple enquiries, all local, all Google based, all excellent during the course of this week.
We usually got that in a month, previously!

Great job (and God help us if it improves!) BRING IT ON!!!!”

Sherry Wales

Creative Director, James Mayor Furniture