The GOAT Blog
A blend of digital marketing advice and good news stories from our community

Google Local Service Ads: What are they and how to use them?
Find out what are Google Local Service Ads (LSAs) and how they can help your business.

Planting a hedgerow for the Adur Adaptation Project
Last week, we joined a group of passionate volunteers to help establish a new cross-slope hedgerow, as part of the Adur Adaptation Project’s natural...

Volunteering for local river recovery
My role as a riverfly monitor for the Adur Recovery Project

Supporting Circus Starr: How your business can make a difference
We’ve been proud supporters of Circus Starr, an incredible organisation that uses the magic of the circus to make a positive impact on children and...
Mastering the Art of Social Media Advertising: Quick guide
Discover the key considerations to think about when setting up paid social media campaigns
Effective email marketing strategies: tips and advice
In this guide, we’ll delve into effective strategies to unlock the full potential of email marketing and propel your brand towards...
SEO Basics – building the foundations to attract your target audience in search
SEO 101 – Some key elements to work on to get your site in a good position to perform well in Search Engines
Unlocking Your Nonprofit’s Potential: How to Secure a Google Advertising Grant
Secure a Google Advertising Grant and empower your non-profit to make a bigger impact and reach a broader audience.
Our 2022/23 impact report
We are pleased to share our 22 / 23 impact report
GOAT is a certified B Corporation
We are delighted to announce GOAT is now officially a certified B Corporation
The importance of migrating Universal Analytics to GA4.
If you currently use Google Analytics to measure your business’ online performance and haven’t thought about upgrading to the new Google...
Google helps the individual in the fight against climate breakdown
Google announces a number of innovations to help the individual do a bit more in the fight against climate change.