The GOAT Blog
A blend of digital marketing advice and good news stories from our community
Carbon Footprint Reporting for Google Ads
Google has introduced a carbon footprint reporting feature for Google Ads, allowing advertisers to measure the greenhouse gas emissions associated...
Google Local Service Ads: What are they and how to use them?
Find out what are Google Local Service Ads (LSAs) and how they can help your business.
Planting a hedgerow for the Adur Adaptation Project
Last week, we joined a group of passionate volunteers to help establish a new cross-slope hedgerow, as part of the Adur Adaptation Project’s natural...
Volunteering for local river recovery
My role as a riverfly monitor for the Adur Recovery Project
Supporting Circus Starr: How your business can make a difference
We’ve been proud supporters of Circus Starr, an incredible organisation that uses the magic of the circus to make a positive impact on children and...
Mastering the Art of Social Media Advertising: Quick guide
Discover the key considerations to think about when setting up paid social media campaigns
Effective email marketing strategies: tips and advice
In this guide, we’ll delve into effective strategies to unlock the full potential of email marketing and propel your brand towards...
SEO Basics – building the foundations to attract your target audience in search
SEO 101 – Some key elements to work on to get your site in a good position to perform well in Search Engines
Unlocking Your Nonprofit’s Potential: How to Secure a Google Advertising Grant
Secure a Google Advertising Grant and empower your non-profit to make a bigger impact and reach a broader audience.
Our 2022/23 impact report
We are pleased to share our 22 / 23 impact report
GOAT is a certified B Corporation
We are delighted to announce GOAT is now officially a certified B Corporation
The importance of migrating Universal Analytics to GA4.
If you currently use Google Analytics to measure your business’ online performance and haven’t thought about upgrading to the new Google...