Google Ads Setup and Management
Secure more relevant clicks and quality enquiries through Google Ads catering for searches highly relevant to your services within your target locations.
Stop wasting money on irrelevant clicks and ensure the best possible return on investment by working GOAT, accredited Google Partners
Google Ads, formerly known as Google AdWords, is a powerful online advertising platform offered by Google that allows businesses to promote their products or services through paid advertisements on Google’s search engine and display network.
We will undertake the required research and strategy to setup your Google Ads account, optimised for performance and cost efficiency, giving you an attractive return in investment.
Google Ads Setup
We’ll start with Search Term Research into how potential customers are searching in relation to your products or services, with associated search volumes. These terms are grouped into ‘Campaigns and Ad Groups’ and matched up to relevant pages to target. Where gaps exist, we will make recommendations for new pages. This would be focused on agreed regions you offer your products or services to.
Once we have completed the Search Term Research, we will setup Google Ads campaigns for targeted terms, including writing of ad copy, keyword targeting, setup of audiences, budget setting and control, location targeting, tracking and attribution.
Google Ads Management
Tweaking and refining of ad groups, ad copy, keywords, audiences (e.g. in market and affinity), budget control, bid strategy and incorporating learnings from campaigns as they progress. We’ll also intelligently expand your campaigns as appropriate, via strategies for remarketing, display ads and replication on Bing etc. Includes fully transparent reporting against set objectives and measurable metrics.
Get in touch with us today to start making Google Ads and Bing Ads work for you.
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