Local SEO & Google Maps Optimisation

Name: GOAT
Rating: 5

Enhance visibility for local searches around key related terms to your business or organisation.

Local SEO is the process of optimising your presence online, making your business more visible each time someone searches with local intent.

Local SEO, or Local Search Engine Optimisation, is a digital marketing strategy aimed at optimising a website and online presence to improve visibility in local search results, on search engines like Google, Bing and Yahoo.

The beauty of local SEO is its ability to increase your organisation’s online presence for searches that are specific to the geographic locations key to you. It’s especially important for businesses that serve a local customer base, or have physical ‘bricks-and-mortar’ locations.

Local SEO involves various strategies and techniques to help a business appear in the “Local Pack” or “Map Pack” of search engine results, which is the section that typically appears with a map and a list of nearby businesses when users search for local products, services, or businesses.

These strategies include local citation building (the delivery of consistency and optimisation of your local listings and directory presence), review and optimisation of your Google MyBusiness listing, as well as producing locally focussed content and optimisation of your website.

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With GOAT

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Rated Excellent

5.0 ★★★★★

Based on 35 reviews from

					A great team, with strong insight, professional approach and brilliant results. Would really recommend them.
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<img width="186" height="186" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/sam-oxley.jpeg" alt="Sam Oxley Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Sam Oxley
Marketing Director, The Picture Hanger
					I have worked with GOAT for over 5 yrs now, giving them full responsibility for all SEO and Social Media management for our bespoke furniture making business in Birmingham. Appointing GOAT has to be one of the best business decisions I have made. They have significantly increased the traffic on our website, having worked closely with our website designer on the framework for the site, and have at all times felt like a true extension of our business. Not only do they pro-actively recommend strategies that result in tangible results, but they take full responsibility for their implementation, offering unrivalled service and professionalism and answering any queries that those of us who are less informed may have with the utmost patience. I recently tasked them with managing our social media and have not been disappointed. The groundwork has now been laid for continued growth across this platforms and I feel we have a really integrated strategy between SEO and Social. I really cannot fault them and could not be more pleased to have them on board.
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<img width="450" height="450" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/sherry-wales.jpeg" alt="Sherry Wales Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Sherry Wales
Owner, James Mayor Home
					Goat provided great SEO advice and support when we launched a new sector website at Reigate & Banstead Borough Council.   They were able to produce, book and monitor google and other social media ads to increase the visibility of the site. Suggest ways to improve rankings in search engines and create informative blogs. They are knowledgeable, enthusiastic, and approachable a real pleasure to work with.
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Cath-McDermott.jpeg" alt="Cath McDermott Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Cath McDermott
Economic Development & Markets Officer, Reigate & Banstead Council
					Really enjoyed working with Ben & Ben! They made training easy and relaxed and I came away itching to put new skills into practice - which is a first! Phoebe Oliver Oliver Relations
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<img width="470" height="470" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Phoebe-Oliver-470x470.jpeg" alt="Phoebe Oliver Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Phoebe Oliver
Oliver Relations
					What a pleasure it was to work with GOAT on my beautiful new website for my wedding floral business - wildmagnolia.co.uk . They were professional, knowledgeable, easy to communicate with, and they ultimately came up with a great design for the new website that I am really happy with. Recommended! Thanks Katie
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a/ACg8ocIrX9GuyJKG1U-Szuxptqo9njaVXa45uPIO2GSsInlbgEJ97w=s120-c-rp-mo-br100" alt="Katie Welsh Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Katie Welsh
Owner, Wild Magnolia
					The two Bens come from a bigger agency background with all the experience and knowledge, but without the overhead, waffle and high prices.  So... no nonsense expertise at very good value for money.
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Harry-Cole.jpeg" alt="Harry Cole Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Harry Cole
Managing Director, Loom & Last
					Website updates look great, the team at GOAT are really supportive and made the whole process easy.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjXeVOlXxIOm8SOr0wrfbV0qVf10XgYtg0eGAi97zDQbepKoZZE5=s120-c-rp-mo-br100" alt="Footsteps Day Nursery Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Footsteps Day Nursery
					Very thorough and professional guys. I wouldn't hesitate to recommend - clear guidelines and research - make technology and web design seem a little more simple for those who struggle!
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/jenny-adamthwaite.jpeg" alt="Jenny Adamthwaite Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Jenny Adamthwaite
Cayman Autos
					GOAT have done an amazing job on our company website. We are noticing a definite increase in traffic through the website making it well worth the investment. I would highly recommend GOAT.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjWla3koTb9sNGSNLwR4uvhqXN3GF-eg4xbNtAnwLunkGCQeiGQ=s120-c-rp-mo-br100" alt="The Private Care Company Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />The Private Care Company
					Ben's advice on digital marketing for the Manta Trust charity was invaluable.  In a short time I had a great insight into using social media to promote our Adopt-A-Manta campaign and also on how to engage with our supporters.   I'm really excited to implement the strategy he suggested.
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<img width="200" height="200" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/eleanor-gloster.jpg" alt="Eleanor Gloster Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Eleanor Gloster
Fundraising & Comms, Manta Trust
					Really great training with the Goat Digital team. We worked on GA tracking.
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Nathan-East.jpeg" alt="Nathan East Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Nathan East
Media Director, Oliver Raine
					I am very happy to recommend GOAT digital marketing after the recent SEO work they did for me.  The various phases of the work were clearly explained including tangible recommendations I was able to put in place quickly and easily.  Ben was a pleasure to work with and I felt he had the  best interest of my small business at heart including understanding who my target audience is.   I will certainly go back to Goat if further work is required.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjWQeabHLDX9oyWC0e_nkAIQ3kfIbu95fPkSRoVq4hVbRY3N5hvC=s120-c-rp-mo-br100" alt="Lydie Dalton Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Lydie Dalton
					Working with both Ben's has been a great experience, what they have done is amazing, the increase in calls an emails through our website has been plane to see. I would highly recommend 'working with Goat'
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/09/SEA-logo.jpeg" alt="Tom Owen Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Tom Owen
Director, SEA Building Services
					We've thoroughly enjoyed working with Ben and Benedict at Goat over the past couple of years, and have seen some great results thanks to their digital marketing support across PPC, paid social, and technical SEO.  We really appreciated their straightforward communication and way of explaining technical concepts without overwhelming, as well as their advice and suggestions for how we could do things differently. Our marketing team have learned a lot from Goat, and our campaigns and website are in a much better shape!
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjXn596tFt36uQyv0SlTgGftSoKZqS4yE0OBym2AfvhQY9VwLoA=s120-c-rp-mo-br100" alt="Amy Breakwell Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Amy Breakwell
Senior Marketing Manager, Graphite Digital
					Friendly, supportive and thorough service with GOAT.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjWT6Wi13yc-zZkzO72XBsf-_gaKymXeXfyBg_nvi4BDPrjp0_g=s120-c-rp-mo-br100" alt="Andi Baydur Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Andi Baydur
					Goat created a beautiful website for my business, they listened to my requirements and followed the style I was looking for. Thank you!
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a/ACg8ocJGd6To6HaJpH40IP5OLfpLophb-zdb_VFRy6QYI2Les5L2gA=s120-c-rp-mo-br100" alt="Nikki Mason Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Nikki Mason
Owner, Nik's Slice of Heaven
					I run a tour company and we needed assistance with copywriting for a new website and implementing a Google Adwords PPC campaign. Ben and Ben at GOAT were fantastic in doing what we asked of them, and more and were only too happy to go the extra mile and respond to our many questions and advise on other problems not initially discussed when we first met.  I would wholeheartedly recommend anyone thinking of using their services to do so. 5 stars
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Chris-Horsey-2.jpeg" alt="Chris Horsey Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Chris Horsey
Director, The English Bus Tours
					Before I contacted GOAT I felt really stressed about SEO and overwhelmed with the amount of information out there. They helped me to add changes to my website which had now led to higher conversion rates and higher google ranking. Such nice people, and did everything with a smile 🙂 THANK YOU!
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjVueSHIoQhr5RqTH7lzRABMXK6jyU8-iQSjx4L8oDVUXDSFqUoN=s120-c-rp-mo-br100" alt="Meg Thompson Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Meg Thompson
					Great working experience with Ben. I have an awesome website now with great support. I will definitively recommend GOAT services if you are a young startup business wanting to make your money go a long way and receive as result a very professionally crafted website. Thanks guys!
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjWK_d-P0JEx68dLT7YEAYpDQegkC-L_7HYh4A9E1DD1qvjG5c1A=s120-c-rp-mo-br100" alt="Juan Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Juan
Owner, Wine Guru on Wheels
					GOAT PRODUCES RESULTS! It's as simple as that! Worked with them for over a year now and will continue to do so. We wanted more traffic to our site - they did it. Higher ranked in Google - achieved within weeks. Relevant and interesting content for our website and social media - it keeps coming! They are a joy to work with, really creative and most importantly have got more people to enquiry to foster than we have ever had before. Worth their weight in gold - and a little bit more!
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<img width="470" height="417" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Darren-Getgood-470x417.jpg" alt="Darren Getgood Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Darren Getgood
Time Out Fostering
					I highly, highly recommend GOAT - they're total SEO experts, plus they are super lovely to work with. I'd recommend these guys to any business looking to grow and optimise their digital presence. Very responsive and happy to jump different tasks or queries. 10/10!
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<img width="470" height="470" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/09/amelia-testimonial-470x470.jpeg" alt="Amelia Fetherstonhaugh Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Amelia Fetherstonhaugh
Head of Marketing, Delphis Eco
					Goat have been great in getting my Web site up to date and steering me thorough the social media jungle.
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<img width="470" height="353" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Martin-McCurdy-470x353.jpg" alt="Martin McCurdy Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Martin McCurdy
Owner, McCurdy Architecture
					Great bespoke, comprehensive Analytics training.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjVo3ipcwNaFQb4OrmPSqwwvtCvZTr1AeYM9cxxSJ8aaQh847Fng=s120-c-rp-mo-br100" alt="Alicia Frankland Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Alicia Frankland
Ardingly College
					GOAT have been amazing in all aspects of our business digital presence. They have helped us with SEO, Social media, website amendments and updates and digital marketing. Nothing is too much trouble and they are always friendly and professional.
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<img width="340" height="512" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2020/07/jasper-middleton-middleton-bespoke.jpg" alt="Jasper Middleton Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Jasper Middleton
Owner, Middleton Bespoke
					We have loved working with GOAT over the last 18 months. We brought them onboard to lead our digital advertising and SEO, as well as building our brand new website. Each project they worked on was really well executed, with great communication during each step. Most importantly, their patience, proactiveness and support made them a pleasure to work with throughout.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjXZGDyrg7df_2VNufDcufrXeJl0qWW5i6wP9FQCT-Ktyhp0K-M=s120-c-rp-mo-br100" alt="BNJC Brighton Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />BNJC Brighton
					I've worked with Ben on a few projects now and always endorse his skills to my clients. If you need an SEO wizard, he's your man.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjWhfV2pL1dkHxixQ38KDS95q37lyrT2bSL9z_g0gDAZp4SV7RA=s120-c-rp-mo-br100" alt="Phil Smith Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Phil Smith
Owner, A Million Monkeys
					Working with GOAT was a breath of fresh air,  Ben knows his stuff. If you're looking for an SEO service that will bring value to your business - Give GOAT a call. Highly recommended.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjVo0to9AJ82Kt_btRDDMp2LYBNLHQH2SjCiPh2bfptrNzKdUELWHQ=s120-c-rp-mo-br100" alt="Stephen Meehan Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Stephen Meehan
UX Designer + Developer, D3 Creative
					I run a very small online business. In looking for Analytics training it was important for me to make sure it would account for my existing knowledge level and tailor the session accordingly. Ben did just this and more with a comprehensive breakdown of the Analytics program. It's given me not only the tools to analyse my own data, but additionally the insights into my data from a professional perspective. I will be following up my training session with further sessions on other aspects of online marketing and I urge anyone with an online business to organise this training for themselves.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjW2LpMy1Ob7liq6hrO7xnfYHJjW9J5KFtcpJA8y5qVXkd6KrNhj=s120-c-rp-mo-br100" alt="Tom Fell Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Tom Fell
Owner, Tom Fell Blacksmiths
					The company have helped us grow and develop our online presence here at Time Out Fostering, enabling better links with our foster families as well as connecting to new people.  The team are always helpful and highly skilled.
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<img width="337" height="337" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/jeremy-cross.jpeg" alt="Jeremy Cross Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Jeremy Cross
Director, Time Out Fostering
					Very pleased with the notable increase in traffic and our increased prominence online thanks to the marvellous efforts of the Goat boys.  Gorringes Auctioneers, Lewes
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<img width="470" height="470" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Clifford-Lansberry-470x470.jpg" alt="Clifford Lansberry Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Clifford Lansberry
Partner, Gorringe's
					We worked with the team at Goat over the course of the last 18 months primarily on the SEO optimisation of our website. The team are professional and responsive and provided us with additional details enabling us to improve the site. They have also supported us with a number of ad hoc tasks since. Many thanks
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjW3RaCG5dyYzlKgqZRAiHcmmvIcOxtOPIKYgHRPwAc8uyS1JPIU=s120-c-rp-mo-br100" alt="Blackacre London Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Blackacre London
					Fantastic agency to work with - really helped us out on a recent organic search campaign and we were so impressed with the results, a big thumbs up from us!
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a/ACg8ocLGgkthZLTwclcbxOcIQ1zTqWY-0XWE-4oIVyaxk9mUXBcm2g=s120-c-rp-mo-br100" alt="Zoe McMillan Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Zoe McMillan
					Great experience working with GOAT creating my new website.  Ben made the whole experience so easy and straightforward.  Really pleased with the end product, thanks guys.
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<img width="350" height="350" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Sharon-Bayne.jpeg" alt="Sharon Bayne Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Sharon Bayne
Director, Sharon Bayne
					I had a great training session on SEO and Google Analytics for beginners with GOAT. Ben & Ben did a detailed and clear presentation tailored to my needs. They helped me to identify potential weak spots, and provided me with tools to work on my project. I would recommend.
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Mar-Balboa-Carbon.jpeg" alt="Mar Balboa Carbón Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Mar Balboa Carbón
Communications Manager Communications Manager, Sussex University
					Goat have been very thorough and detailed at supporting with a Google Analytics Audit & Update. They've helped specify the required changes to our developers and have gone above and beyond to get our project complete. Really impressed and will definitely work with Goat again!
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<img width="104" height="104" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2018/05/nick-raymond-sofa.com_.jpeg" alt="Nick Raymond Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Nick Raymond
Head of Marketing, Sofa.com
					Just come out of a great training session with Ben from GOAT. We worked through a detailed yet clear presentation tailored specifically to one of my websites to help me along the way!
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Jonathan-Harrison.jpeg" alt="Jonathan Harrison Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Jonathan Harrison
Director, Actsmart