GEO and LLM SEO

At GOAT, we help future-focused brands adapt with Generative Engine Optimisation (GEO) – or LLM SEO – to make sure your content is visible, useful and recommended by large language models and generative search engines.

What is Generative Engine Optimisation?

Generative Engine Optimisation is the evolution of SEO for AI results. Instead of only targeting rankings on search engine results pages, GEO focuses on making your brand discoverable within AI-powered answers – the summaries, recommendations, and citations produced by generative engines.

That means creating content that:

• Earns inclusion in AI responses across tools like Google AI Mode, ChatGPT and Perplexity
• Builds trust through credible, well-structured, and verifiable information.
• Signals expertise and authority that LLMs recognise and reward

Our approach to Large Language Model (LLM) SEO

We combine technical SEO with content strategy designed specifically for AI-driven discovery:

• Entity-based optimisation – structuring your brand, products, and data so AI models understand and reference you accurately
• Content designed for AI summarisation – clear, credible, and citation-friendly
• Testing visibility in AI results – monitoring presence in generative engines and refining signals over time
• Integration with traditional SEO – ensuring your site performs strongly across both standard and generative search

Our aim: to future-proof your organic visibility and help your brand become the trusted source that AI platforms recommend.

Why GOAT

• Innovative SEO thinking – we stay ahead of search evolution so you don’t fall behind
• B Corp values – ethical growth that deliers with people, planet and performance in mind
• Cross-channel expertise – integrating GEO insights with your broader content and paid strategy