The GOAT Blog
A blend of digital marketing advice and good news stories from our community
There’s no such thing as sustainable marketing – but there is responsible marketing
Marketers love the word sustainable. We see it on packaging, in product claims and increasingly in the way agencies talk about their own practices....
The carbon footprint of search marketing – And how to lower it
Search marketing is often seen as low-impact compared to industries with visible supply chains like transport or manufacturing. But behind every...

Carbon Footprint Reporting for Google Ads
Google has introduced a carbon footprint reporting feature for Google Ads, allowing advertisers to measure the greenhouse gas emissions associated...

Google Local Service Ads: What are they and how to use them?
Find out what are Google Local Service Ads (LSAs) and how they can help your business.

Planting a hedgerow for the Adur Adaptation Project
Last week, we joined a group of passionate volunteers to help establish a new cross-slope hedgerow, as part of the Adur Adaptation Project’s natural...

Volunteering for local river recovery
My role as a riverfly monitor for the Adur Recovery Project
Supporting Circus Starr: How your business can make a difference
We’ve been proud supporters of Circus Starr, an incredible organisation that uses the magic of the circus to make a positive impact on children and...
Mastering the Art of Social Media Advertising: Quick guide
Discover the key considerations to think about when setting up paid social media campaigns
Effective email marketing strategies: tips and advice
In this guide, we’ll delve into effective strategies to unlock the full potential of email marketing and propel your brand towards...
SEO Basics – building the foundations to attract your target audience in search
SEO 101 – Some key elements to work on to get your site in a good position to perform well in Search Engines
Unlocking Your Nonprofit’s Potential: How to Secure a Google Advertising Grant
Secure a Google Advertising Grant and empower your non-profit to make a bigger impact and reach a broader audience.
Our 2022/23 impact report
We are pleased to share our 22 / 23 impact report