Citrus Ads (Waitrose & Ocado)

Name: GOAT
Rating: 5

Win digital shelf space on Waitrose & Ocado

Citrus Ads gives your brand the ability to stand out in these premium online stores by putting your products in front of shoppers right when they’re making buying decisions.

Waitrose and Ocado are two of the UK’s most trusted grocery retailers – with customers that are highly engaged, loyal and ready to purchase. Citrus Ads gives your brand the ability to stand out in these premium online stores by putting your products in front of shoppers right when they’re making buying decisions.

At GOAT, we help you take full advantage of Citrus Ads to increase share of digital shelf, drive trial and boost repeat purchase rates.

How we help

Our approach goes beyond basic campaign setup. We optimise every part of your Citrus Ads strategy to maximise return and grow long-term value for your brand.

Sponsored Product Placements: secure premium visibility on category and search pages
Performance Optimisation: fine-tuned campaigns that balance growth and efficiency
Sales Insights: transparent reporting on product performance and shopper behaviour

Why GOAT

Retail media specialists: we manage campaigns across multiple grocery and ecommerce platforms
Category understanding: experience across FMCG, food & beverage, and household brands
B Corp values: we balance growth with impact, supporting responsible retail.

ROW

With GOAT

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Rated Excellent

5.0 ★★★★★

Based on 35 reviews from

					We've thoroughly enjoyed working with Ben and Benedict at Goat over the past couple of years, and have seen some great results thanks to their digital marketing support across PPC, paid social, and technical SEO.  We really appreciated their straightforward communication and way of explaining technical concepts without overwhelming, as well as their advice and suggestions for how we could do things differently. Our marketing team have learned a lot from Goat, and our campaigns and website are in a much better shape!
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjXn596tFt36uQyv0SlTgGftSoKZqS4yE0OBym2AfvhQY9VwLoA=s120-c-rp-mo-br100" alt="Amy Breakwell Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Amy Breakwell
Senior Marketing Manager, Graphite Digital
					GOAT PRODUCES RESULTS! It's as simple as that! Worked with them for over a year now and will continue to do so. We wanted more traffic to our site - they did it. Higher ranked in Google - achieved within weeks. Relevant and interesting content for our website and social media - it keeps coming! They are a joy to work with, really creative and most importantly have got more people to enquiry to foster than we have ever had before. Worth their weight in gold - and a little bit more!
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<img width="470" height="417" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Darren-Getgood-470x417.jpg" alt="Darren Getgood Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Darren Getgood
Time Out Fostering
					Friendly, supportive and thorough service with GOAT.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjWT6Wi13yc-zZkzO72XBsf-_gaKymXeXfyBg_nvi4BDPrjp0_g=s120-c-rp-mo-br100" alt="Andi Baydur Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Andi Baydur
					Working with both Ben's has been a great experience, what they have done is amazing, the increase in calls an emails through our website has been plane to see. I would highly recommend 'working with Goat'
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/09/SEA-logo.jpeg" alt="Tom Owen Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Tom Owen
Director, SEA Building Services
					The two Bens come from a bigger agency background with all the experience and knowledge, but without the overhead, waffle and high prices.  So... no nonsense expertise at very good value for money.
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Harry-Cole.jpeg" alt="Harry Cole Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Harry Cole
Managing Director, Loom & Last
					We have loved working with GOAT over the last 18 months. We brought them onboard to lead our digital advertising and SEO, as well as building our brand new website. Each project they worked on was really well executed, with great communication during each step. Most importantly, their patience, proactiveness and support made them a pleasure to work with throughout.
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<img decoding="async" loading="lazy" src="https://lh3.googleusercontent.com/a-/ALV-UjXZGDyrg7df_2VNufDcufrXeJl0qWW5i6wP9FQCT-Ktyhp0K-M=s120-c-rp-mo-br100" alt="BNJC Brighton Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />BNJC Brighton
					I run a tour company and we needed assistance with copywriting for a new website and implementing a Google Adwords PPC campaign. Ben and Ben at GOAT were fantastic in doing what we asked of them, and more and were only too happy to go the extra mile and respond to our many questions and advise on other problems not initially discussed when we first met.  I would wholeheartedly recommend anyone thinking of using their services to do so. 5 stars
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<img width="400" height="400" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/Chris-Horsey-2.jpeg" alt="Chris Horsey Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Chris Horsey
Director, The English Bus Tours
					The company have helped us grow and develop our online presence here at Time Out Fostering, enabling better links with our foster families as well as connecting to new people.  The team are always helpful and highly skilled.
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<img width="337" height="337" decoding="async" loading="lazy" src="https://workwithgoat.com/goat/wp-content/uploads/2024/10/jeremy-cross.jpeg" alt="Jeremy Cross Avatar" class="wprevpro_t1_IMG_4 wprevpro_avatarimg" />Jeremy Cross
Director, Time Out Fostering