75%+ YOY increase in organic search sessions & revenue
Nothing is ever too much trouble for them, they love what they do and it shows – our organic YoY sales increased by 75% just by working with them. That speaks for itself! Incredible work.
The challenge
Delphis Eco prides itself on being the UK’s #1 eco cleaning product. A brand that always stays one step ahead of the competition with its 100% recycled packaging, closed loop approach and 100% UK sourcing policy.
Delphis Eco tasked us to increase Brand Awareness across both B2B and B2C streams and contribute to a 15% YOY growth, business-wide.
What we did
Search term research and on-site optimisation – In depth search term research enabled identification of popular searches related to eco cleaning products. Using this research we optimised the site and copy to attract these highly relevant searches and drive more quality traffic.
SEO Audit – A full technical site audit to improve search visibility and user experience; implementing the majority of the recommendations ourselves, while working with Delphis Eco’s internal team to implement the remaining recommendations in Shopify.
New site collection structure UX and SEO – We re-architectured the site to create optimised collection pages based on our search term research, allowing Delphis Eco to be available for a much wider array of non-brand search terms.
Website design and development – implementing the majority of the recommendations ourselves, while working with Delphis Eco’s internal team to implement the remaining recommendations in Shopify.
- Migrated theme to Shopify 2.0
- New collection and product page template design and development
- Homepage template design and development
- New page templates for ‘who we are’ and ‘sustainability’ pages
- Page load speed improvements
- Product variation implementation
- Theme customisations e.g. improved USP banners
- Theme updates and ad-hoc issue resolution
Digital marketing strategy – An in-depth digital marketing strategy has ensured a consistent approach to online marketing efforts, enhancing search visibility and trust by catering for common user searches, with relevant, useful and informative content.
SEO & Content – Producing regular content to fill any gaps in information on site and to cater for searches related to current events,
The results
- 78% YOY increase in sessions
- 75% YOY increase in revenue
- 67% increase in organic impressions
- 44% increase in average organic search position
What Delphis Eco say about us
“I highly, highly recommend GOAT – they’re total SEO experts, plus they are super lovely to work with. I’d recommend these guys to any business looking to grow and optimise their digital presence. Very responsive and happy to jump different tasks or queries. 10/10!”
Amelia – Head of Marketing
“I would highly recommend working with GOAT. They’re amazing. Their vast experience in web dev and SEO is insane. Nothing is ever too much trouble for them, they love what they do and it shows – our organic YoY sales increased by 75% just by working with them. That speaks for itself! Incredible work.”
Andreanna – Marketing and Brand manager