From 0 to 33 enquiries per month within six months
Partnering with Statkraft to accelerate the UK’s transition to clean energy.
The challenge
Statkraft UK is part of Statkraft, Europe’s largest producer of renewable energy. In the UK, the company develops, owns and operates wind, solar, hydro and battery projects, working closely with landowners, local communities and businesses to accelerate the transition to clean energy and deliver long-term environmental and economic benefits.
- Increase awareness of Statkraft in the UK
- Identify landowners for potential solar and wind farm projects
- Source local businesses to supply existing projects
What we did
- Search term research & on-site optimisation – Conducted in-depth keyword research to identify popular searches around renewable energy. Optimised website content to attract these high-intent searches and drive quality traffic to Statkraft UK
- SEO audit – Delivered a full technical site audit to improve search visibility and user experience. Implemented the majority of recommendations directly, collaborating with Statkraft’s internal team to action the remainder
- Paid search campaigns – We ran targeted ads to reach landowners searching Google and delivered brand awareness for Statkraft in the UK
- Paid social campaigns – Increased brand visibility and engaged local businesses as potential suppliers for new projects
The results
- Increased landowner enquiries from 0 to 33 per month within six months
- Built a compliant social advertising account aligned with Meta’s policies, providing a scalable blueprint for other regions
- Delivered 8,629 video views at just £0.02 per ThruPlay
- Drove significant awareness with social ads, achieving a cost-per-mille (CPM) of £1.51 and a low cost-per-click (cpc) of £0.67