"Working with GOAT has completely transformed how we show up online."
Year on year increase in organic search sessions and organic search enquiries
The challenge
bbb drinks champions independent beverage brands, helping them thrive in a market dominated by big players. Since 2012, they’ve built a reputation for bringing distinctive beers and spirits to the UK – combining expertise, collaboration, and a genuine passion for great drinks.
- Improve organic search rankings for bbb’s website to grow global awareness, while enhancing influence in UK market
- Transform bbb’s website to support the marketing funnel for potential producers, off-trade and on-trade customers
- Set up relevant lead tracking to the business
- Optimise the website to deliver and increase conversions for on-site enquiries
What we did
- Website development – implemented bbb drinks’ new branding from XD layout to WordPress website
- Search Term Research – Researched into how potential customers are searching for bbb’s service offering, online. This gave bbb exact monthly search volumes for their target locations within the UK
- SEO and UX site audit – Delivered an in-depth technical review of bbb’s website from a Search Engine Optimisation (SEO) and User Experience (UX) perspective
- Onsite Optimisation – Optimisation of core pages’ elements (page titles, meta descriptions, H1 Headers), to ensure optimal targeting of identified search terms
- Google Analytics Tracking and Conversions Setup – We set up user tracking to monitor behaviour of potential customers engaging with bbb’s website
- Competitor Content Audit & Social Media Recommendations – We analysed bbb’s top three competitors’ or aspirational brands’ content, by establishing where they are achieving coverage and backlinks across the web (links from other websites back to those competitors’ websites). This included clippings of example content to learn from, mimic and build on, in order to build coverage and backlinks for the BBB.
- Six monthly digital marketing strategies – Creation of a six monthly content strategy, including monthly activity across different channels, for example: onsite improvements, blog posts, social media posts, email marketing etc. This strategy aided bbb in becoming more visible online.
The results
- 22.5% increase in organic search sessions
- 16% increase in organic search enquiries
What bbb drinks said about us
“Working with GOAT has completely transformed how we show up online. Their SEO expertise and clear strategic approach have helped us reach more of the right people – from potential brand partners to trade customers. We’ve seen strong growth in organic traffic and enquiries, but just as importantly, we now have the insights and structure to keep building on that momentum.”
Lee Walker, COO, bbb drinks