75% YOY growth in organic website revenue & 288% increase in Amazon profit
Nothing is ever too much trouble for them, they love what they do and it shows – our organic YoY sales increased by 75% just by working with them. That speaks for itself! Incredible work.
The challenge
Delphis Eco is a leading UK sustainable cleaning brand, committed to 100% recycled packaging, a closed-loop approach and UK sourcing.
As a fellow B Corp, Delphis Eco tasked GOAT with increasing brand awareness and growing online sales across B2B and B2C audiences, with an initial target of 15% year-on-year business growth.
Our remit subsequently expanded to Amazon Vendor advertising, where the challenge was to improve profitability by reducing inefficient ad spend and prioritising products with sustainable margins.
What we did
Search term research and on-site optimisation – In-depth search term research identified valuable opportunities across eco-friendly cleaning products. We optimised website content, product pages and metadata to improve non-brand search visibility and attract more relevant traffic.
SEO Audit – Conducted a comprehensive technical SEO audit to identify opportunities to improve organic visibility, site performance and user experience. We implemented the majority of recommendations directly, working with Delphis Eco’s internal team on additional Shopify improvements.
Website collection structure, UX and SEO – Restructured the website’s collection architecture around search demand, creating optimised category pages targeting a broader range of relevant non-brand searches and improving product discovery.
Website design and development – Delivered ongoing Shopify design, development and performance improvements, including:
- Migration to Shopify 2.0
- New collection, product and homepage templates
- Dedicated ‘Who We Are’ and sustainability page templates
- Page speed and user experience improvements
- Product variation functionality and theme customisations
- Ongoing theme updates and technical support
Digital marketing strategy – Developed and implemented an integrated digital marketing strategy across SEO, Google Ads, content and e-commerce, aligning activity with customer search behaviour, brand awareness and revenue growth objectives.
SEO and content – Produced regular, search-optimised content targeting relevant customer questions, emerging trends and informational search opportunities, supporting organic visibility and brand authority.
Google Ads management – Managed and optimised Google Ads campaigns to drive relevant traffic and e-commerce sales, focusing on search intent, campaign efficiency and return on ad spend.
Amazon Vendor & Amazon Ads management – Took over Amazon Vendor advertising, replacing broad automated campaigns with a more targeted, profitability-led approach.
- Restructured and optimised campaigns around product-level performance
- Used cost of goods sold (COGS), margins and ROAS to inform advertising decisions
- Prioritised profitable products and reduced inefficient advertising expenditure
- Refined keyword targeting, bidding and campaign structure to improve efficiency
- Eliminated unnecessary third-party advertising platform fees
The results
- 75% YOY increase in website revenue
- 288% YOY increase in Amazon profit
- 78% YOY increase in website sessions
- 67% increase in organic search impressions
- 44% improvement in average organic search position
- Amazon profit margin increased from 3.6% to 17.6%
- 100% reduction in third-party Amazon advertising platform fees
What Delphis Eco say about us
“I highly, highly recommend GOAT – they’re total SEO experts, plus they are super lovely to work with. I’d recommend these guys to any business looking to grow and optimise their digital presence. Very responsive and happy to jump different tasks or queries. 10/10!”
Amelia – Head of Marketing
“I would highly recommend working with GOAT. They’re amazing. Their vast experience in web dev and SEO is insane. Nothing is ever too much trouble for them, they love what they do and it shows – our organic YoY sales increased by 75% just by working with them. That speaks for itself! Incredible work.”
Andreanna – Marketing and Brand manager