The importance of migrating Universal Analytics to GA4.
By Benedict Adam
If you currently use Google Analytics to measure your business’ online performance and haven’t thought about upgrading to the new Google Analytics 4 (GA4), then now is the time to get on with it.
Google introduced GA4 two and a half years ago, with many not paying too much attention, until now that is. Google announced in March that:
All standard Universal Analytics properties will stop processing new hits on July 1, 2023.
After that, you’ll be able to access your previously processed data in Universal Analytics for at least six months.
What that means in simple terms is that access to historical data could end as early as January 2024. To keep historical data you will need to download and store outside of Google Analytics for longer term analysis.
Since historical data cannot be transferred to GA4, it makes it all the more important to configure GA4 as soon as possible to start building up that crucial historic data. It will also give you and your business time to get to grips with the less familiar reporting and user interface of GA4.
It’s by no means a simple process making the switch and configuring conversions in the new GA4, so get in touch with GOAT if you need help migrating, exporting historical reports from Google analytics, or training on the new GA4.
We are delighted to announce GOAT is now officially a certified B Corporation 🙌
By Benedict AdamCo-founder, GOATGoogle has made some bold commitments to a carbon free future. In 2007, it announced it had become carbon neutral, having eliminated its carbon legacy dating back to its foundation in 1998 through the purchase of high-quality carbon...
GOAT cares immensely about the future of the planet. We are striving to make GOAT a carbon negative digital marketing company.
With this in mind, we recently set up our own corporate ‘Grove’ with Trees For life, a leading conservation charity dedicated to rewilding the Scottish Highlands.