The Brighton Wheel, also known during its planning and construction phase as ‘The Brighton O’ and ‘The Wheel of Excellence, was a transportable Ferris wheel installation, which operated from October 2011 until May 2016 on the seafront in Brighton, part of the English city of Brighton and Hove.
Situated below the East Cliff near Brighton Pier and built with private funding, its promoters anticipated that several hundred thousand visitors per year would experience the 12-minute ride. The wheel’s location in a conservation area with many residential buildings proved controversial.