01273 805 499 hello@workwithgoat.com

Must have Chrome extensions for digital marketing

Make every day marketing and analysis of your online business a breeze

Read in 4 minutes

By Benedict Adam

Co-founder, GOAT

Google’s Chrome browser has quickly become the most used browser, with a market share fast approaching 70%. Chrome’s speed, security and huge range of extensions make it a popular choice among developers, designers and marketers alike.

What are Chrome extensions?

Chrome extensions are small software programs that can modify and enhance the functionality of the Chrome browser. If the Chrome browser doesn’t do what you want ‘out of the box’, chances are there’ll be an extension to do exactly meet your needs.

What are the best Chrome extensions for Digital Marketing?

There are thousands of Chrome extensions available, from productivity to shopping and filtering though the vast number can take some time. We’ve compiled a list of essential extensions to make your working life easier and everyday marketing and analysis of your online business a breeze.

How do you install Chrome extensions?

You can either follow the links below, or go to the Chrome Extensions Webstore and browse by category or search.

Ahrefs SEO Toolbar

Monitor key SEO metrics for individual pages and domains. Ahrefs SEO Toolbar lets you immediately assess Ahrefs rank and Ahrefs domain rank, number of backlinks and referring domains, as well as some social metrics. All features are free, but Ahrefs’ subscription will let you drill deeper into details, right from Toolbar.

META SEO inspector

Great if you want to quickly check page data not usually visible in your browser, such as a page’s meta description and page title, robots or canonical tags. It also has a link to a host of online tools for social and SEO analysis.


ColorZilla allows you to get a colour reading from any point in your browser, quickly adjust that colour and paste it into another program.

Web Developer

The Web Developer extension adds various web developer tools to a browser, such as the ability to disable CSS and JavaScript and highlight heading types.

Tag Assistant (by Google)

Tag Assistant helps to troubleshoot installation of various Google tags, including Google Analytics, Google Tag Manager and more.

Tag Assistant helps you verify that you have installed various Google tags correctly on your page. Navigate to any page and Tag Assistant will tell you which tags are present, report any errors we find and suggest improvements.

SEO SERP Workbench

A tool to quickly check the position of multiple sites (yours and your competitors’) for any given keyword.

Evernote Web Clipper

Evernote is extremely popular and for good reason. A great place to keep ideas and organise projects across your devices and share with other people. The extension is simply the easiest way to save, mark up and share anything you see online.


If you often come across an article or video that you don’t have time to read or watch there and then, Pocket is for you. Using this extension, simply click and add to your ‘Pocket’. It automatically synchronises to your phone, tablet or computer, so you can view it at any time, even without an internet connection.

Similar Pages

Bored of the same old websites? Need some more inspiration? Discover webpages similar to the page you’re currently browsing with one click of this button.


BuzzSumo is great, if you haven’t used it before it’s a brilliant tool for accessing social metrics of content and helping generate content ideas. The extensions lets you see live share counts & more from BuzzSumo, allowing you to quickly get social share counts for the page you’re viewing, or for any other website without having to open BuzzSumo.

Google Chrome Developer Tools

Chorme Developer Tools is part of Chrome as standard. It doesn’t require a plugin and is a great way to delve deep into the code of a website. To get started, simply open a web page, in Google Chrome, then:

  1. Select the Page menu at the top-right of your browser window, then select Developer -> Developer Tools or Control-Shift-J keys in Windows and Linux.
  1. You can also right-click on any page element and select ‘Inspect element’, to get inspect specific parts of a site

We hope you find this useful and if you have any great Chrome Extensions that make your working life easier, please share below.

To find how GOAT’s digital marketing expertise can help you achieve business growth online, contact us today.

You can also follow @GOATDigital on Twitter, for all the latest digital marketing news and updates.

Thanks for reading.