Google Optimize, Data Studio & Session Quality Scores

Discover how to use Google Optimize, Google Data Centre and how to interpret Google Quality Score data, in our update on Google's latest tools

By Benedict Adam

Wednesday was a good day for digital analytics and testing enthusiasts, with Google making several announcements around the topic at SMX East in New York City. The following is a summary of those new features and how you can start benefiting from them immediately.

Google Optimize

What is it? A free version of Google’s enterprise A/B and multivariate testing tool Google Optimize 360.

How do I use it? If you’ve ever made a change to your website messaging, layout or functionality based purely on gut feel, then you may want to run a few tests to ‘scientifically’ back your intuition up. A/B testing tools are perfect for that.

It uses visual editing, much like Optimizely and Visual Website Optimiser, with Google taking advantage of integration with Google Analytics and some pretty sophisticated targeting tools.

Google Data Studio (beta)

What is it? Google’s free reporting and data visualisation product. Make your Google Analytics, AdWords and more data look pretty and accessible, all in one place.

How do I use it? Been using Excel to report, Google Sheets with a plugin to pull in data, or worse manually entering it in from a variety of sources? Google’s helping you put a stop to that! Create beautiful dashboards from all sorts of data sources – impressing your boss and friends in the process (and get access the data you need more efficiently of course, but mainly, impress your friends and boss). Google will also be releasing a host of report templates next month, so keep an eye out for those.

Session Quality Score

What is it? A new metric that incorporates machine learning to predict the likelihood of a visitor making a transaction or enquiry on your site or app.

How does it benefit me? Use session quality score to provide better customer experiences and / or remarket to your most engaged website visitors.

There you have it, you can start playing with Data Studio now and wait with baited breath for Google Optimizer and Session Quality Score to be rolled out to you. Thanks again Google 🙂

Thanks for reading.

What is the Adur Recovery Project?

The Adur Recovery Project is a community-driven initiative aimed at restoring and preserving the River Adur and its surrounding habitats. From addressing pollution to enhancing biodiversity, the project brings together volunteers, experts and organisations to ensure the river thrives for generations to come. My role as a riverfly monitor is just one small part of this collaborative effort.

What is The Riverfly Partnership?

The Riverfly Partnership is a nationwide network dedicated to protecting river ecosystems. Through their Riverfly Monitoring Initiative, they empower volunteers to monitor and report on water quality, helping to build a clearer picture of the health of rivers across the UK. This citizen-science approach is vital for detecting pollution incidents and fostering a broader understanding of freshwater ecosystems.

Why it matters

Clean, thriving rivers aren’t just vital for wildlife, they’re essential for humans too. From providing drinking water to supporting agriculture and recreation, rivers touch every aspect of our lives. Initiatives like the Adur Recovery Project and the Riverfly Partnership highlight how local actions can have a global impact.

Our commitment to monitoring the River Adur is a great example of how individuals can make a meaningful difference. At GOAT, we’re proud to support this work and we encourage others to explore similar opportunities to help lighten our impact on the planet.

Together, we can help to restore the health of our rivers and ensure they remain a source of life, beauty and inspiration for future generations to come.