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GOAT is a certified B Corporation

We are delighted to announce GOAT is now officially a certified B Corporation ?

By Ben Robson
Co-founder, GOAT

We are delighted to announce GOAT is now officially a certified B Corporation – a company verified by B Lab as meeting high standards of social and environmental performance, transparency and accountability. 

View our certified profile, which we’re incredibly proud to have achieved.


What is B Corp?

The B Corp Community is a global movement of businesses who provide leadership by demonstrating their commitment to people and the planet. There are now over 4,800 B Corps in 79 countries, covering 153 industries including renowned names such as The Guardian, Patagonia, Pukka, WeTransfer and Triodos Bank.

B Corp envisions a global economy that uses business as a force for good with the economy consisting of a new type of corporation – the B Corporation. The key message is one of purpose driven business, creating benefit for all stakeholders, not just shareholders.

Business ought to be conducted with people and the environment treated with care and importance. Through products, practices and profites, businesses should aspire to do no harm and benefit all, for each other and future generations.


Our journey to certification

 The B Corp assessment is no walk in the park, despite GOAT’s modest operation. It took us over five months to complete and helped us to look closely at how we operate as a business, finding ways to improve policies for how we work and source supplies.


Scoring of a B Corp

To become a B Corp, companies need to score 80 or more on the B Impact Assessment. GOAT earned an overall score of 82.8. The median score for ordinary businesses who complete the assessment is currently 50.9. We still have plenty of ways to do more, to continue to improve our BIA score before the recertification in 3 years time, so we won’t be resting on our laurels that’s for sure and are excited to make even more impact with the work we do for others. 


How is the score calculated?

The assessment looks at impact across the business at Governance, Workers, Environment, Community and Customers.


Why we chose to become a B Corp – a little more context for lovers of context

At GOAT we have always aspired to be a company promoting those doing good in the world, so B Corp Certification was a natural aspiration for us. After reading about B Corp’s aims, joining a global community – and attempting to fix the existing broken model that is failing the planet and people – was a big priority for us.

We wanted to be part of a global community with an acute awareness of the following socio-economic, political and economic awareness and an agenda to change things for the better:

Placing shareholder interests at the centre of our societal, political and economic structures, has left us facing a climate emergency, the collapse of our natural system and unsustainable levels of inequality and low levels of trust by society to government and businesses.


These are all symptoms of system failure, which parallels our economic model which currently runs on a system that is no longer fit-for-purpose, as a system that focuses on short-term planning and is unresponsive to a world of increasingly limited resources.

The global B Corp movement therefore focuses on placing stakeholders at the heart of all businesses, harnessing their position to transform the role of business in society to make sure that it works for all people and the planet.

B Lab

To find out more, or perhaps start your own journey towards B Corp Certification, feel free to explore: https://bcorporation.uk/b-corp-certification/who-can-certify

Keep reading?

Our Trees For Life Grove

Our Trees For Life Grove

GOAT cares immensely about the future of the planet. We are striving to make GOAT a carbon negative digital marketing company.

With this in mind, we recently set up our own corporate ‘Grove’ with Trees For life, a leading conservation charity dedicated to rewilding the Scottish Highlands.