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Est. 2015

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The carbon footprint of search marketing – And how to lower it

The carbon footprint of search marketing – And how to lower it

by Benedict Adam | Aug 29, 2025 | Environment, PPC, Uncategorized

Search marketing is often seen as low-impact compared to industries with visible supply chains like transport or manufacturing. But behind every impression, click, and landing-page load, there’s an energy cost. At scale, those costs translate into a measurable carbon...
Carbon Footprint Reporting for Google Ads

Carbon Footprint Reporting for Google Ads

by Benedict Adam | Mar 27, 2025 | Environment, PPC

Google has introduced a carbon footprint reporting feature for Google Ads, allowing advertisers to measure the greenhouse gas emissions associated with their ad campaigns.

Google Local Service Ads: What are they and how to use them?

Google Local Service Ads: What are they and how to use them?

by Benedict Adam | Jan 23, 2025 | PPC

Find out what are Google Local Service Ads (LSAs) and how they can help your business.

Unlocking Your Nonprofit’s Potential: How to Secure a Google Advertising Grant

Unlocking Your Nonprofit’s Potential: How to Secure a Google Advertising Grant

by Benedict Adam | Aug 2, 2023 | Our community, Community, PPC

Secure a Google Advertising Grant and empower your non-profit to make a bigger impact and reach a broader audience.

What is Google Customer Match and why should you be using it?

What is Google Customer Match and why should you be using it?

by Ben Robson | Dec 24, 2015 | PPC

Shedding light on a new form of Pay Per Click targeting too good to ignore

We offset our carbon footprint via Ecologi

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