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Est. 2015

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There’s no such thing as sustainable marketing – but there is responsible marketing

There’s no such thing as sustainable marketing – but there is responsible marketing

by Benedict Adam | Sep 29, 2025 | Environment

Marketers love the word sustainable. We see it on packaging, in product claims and increasingly in the way agencies talk about their own practices. But here’s the uncomfortable truth: marketing, by definition, fuels consumption. More ads, more clicks, more products...
The carbon footprint of search marketing – And how to lower it

The carbon footprint of search marketing – And how to lower it

by Benedict Adam | Aug 29, 2025 | Environment, PPC, Uncategorized

Search marketing is often seen as low-impact compared to industries with visible supply chains like transport or manufacturing. But behind every impression, click, and landing-page load, there’s an energy cost. At scale, those costs translate into a measurable carbon...
Carbon Footprint Reporting for Google Ads

Carbon Footprint Reporting for Google Ads

by Benedict Adam | Mar 27, 2025 | Environment, PPC

Google has introduced a carbon footprint reporting feature for Google Ads, allowing advertisers to measure the greenhouse gas emissions associated with their ad campaigns.

Planting a hedgerow for the Adur Adaptation Project

Planting a hedgerow for the Adur Adaptation Project

by Ben Robson | Dec 12, 2024 | Community, Environment

Last week, we joined a group of passionate volunteers to help establish a new cross-slope hedgerow, as part of the Adur Adaptation Project’s natural flood management initiatives.

Volunteering for local river recovery

Volunteering for local river recovery

by Benedict Adam | Dec 4, 2024 | Community, Environment

My role as a riverfly monitor for the Adur Recovery Project

Our 2022/23 impact report

Our 2022/23 impact report

by Benedict Adam | Jun 19, 2023 | Our community, Environment, GOAT

We are pleased to share our 22 / 23 impact report

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