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5 must read content marketing blogs

Our breakdown of the best content marketing blogs around

Read in 3 minutes

By Ben Robson

Co-founder, GOAT

Read these blogs to learn how content marketing can help you achieve your business objectives.

Having an effective content marketing strategy takes hard work, creativity and dedication. If you’re interested in content marketing for your business, we’d recommend doing two things.

Firstly, explore our list of ‘five must read content marketing blogs’. Secondly, contact us for a free chat about how to use content marketing to achieve your business objectives.

Enjoy the blog recommendations – happy reading!

1. HubSpot

HubSpot is not just a great blog for all things content marketing; it’s your go-to place for tips, advice, case studies and more in the wider field of marketing.

HubSpot’s aim is to make inbound marketing a more personalised experience for the consumer and the blog is just one way it empowers marketers with the knowledge to make sure their content resonates, rather than irritates, the consumer.


2. Seth Godin 

Seth’s blog contains philosophical musings and advice for almost any organisation/freelancer/agency on how to differentiate themselves from the 99.9% of organisations/freelancers/agencies out there.

Every post will leave you with food for thought and likely push you on to be better at what you do, in both business and life.


3. Copyblogger 

Your one stop shop for all things content marketing and copywriting. This blog has a mix of list based advice and more in-depth articles to help you decide on the right content strategy for your business.

It covers a wide range of topics, from email marketing, to marketing automation, content marketing and copywriting. A true ‘must read’ blog.


4. Content Marketing Institute

Are you wondering what content marketing is (and isn’t)? Are you trying to figure out how to get started or how to justify a content budget within your organization? Or maybe you are already working with content marketing… but you want to get better results while having more fun?

Packed with practical, how-to guidance, you’ll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the content marketing industry forward.


5. Heidi Cohen

Heidi Cohen’s blog provides you with marketing insights on social media, content marketing and mobile – including the ever-expanding world of connected devices and the Internet of Things. Based on Heidi’s extensive marketing experience, her blog is grounded in established marketing fundamentals.

Whether you’re an experienced marketer or a marketing newbie, Heidi Cohen simplifies the complex concepts behind today’s evolving integrated marketing challenges into an easy-to-understand and consume format that facilitates readers’ grasp of new topics.


There we have it – our rundown of the best content marketing blogs on the web. Which others would you add to the list? Leave a comment below – we love hearing your thoughts and opinions.

Make sure to follow @GOATDigital on Twitter, for all the latest digital marketing news and updates.

Thanks for reading.